WK 7: Fake news, alternative facts & propaganda

Fake news is changing the media. Image.
Fake news is clearly not a new phenomenon and its roots can be associated with propaganda throughout history. What is new, however, is the intensification of fake news being published online. Anyone with an internet connection is able to publish content online, which effectively can be read by anyone else across the globe. On the back of web 2.0 and the rise of social media, the ability for such content to be amplified to extended audiences in an often viral capacity, is now common place. The lead up to the 2016 United States of America election is a key reference point for the analysis of fake news. Indeed, it highlights the potential impact of fake news on the democratic processes of society.

Journalists operating in the age of digital media will increasingly have to work with types of fake news and presented material. Furthermore, technology is becoming increasingly advanced and developing the ability to distort potential truths. The overarching question posed in this degree of ‘Is this true?’ will perhaps have greater meaning then ever in the coming decades. With user-generated content becoming part of the media landscape, deciphering the correct or factual information will be a task not only for journalists, but also the audience of such content. Already, the muddying of factual news and opinion has blended the news media landscape like never before. It is human nature to trust opinion leaders who we believe offer comment consistent with our beliefs and values, but the swing to comment over fact is changing the way we interpret the news.


An intriguing look at the political aspect of fake news.

Simons (2017) highlights the value of journalism to Australian society, particularly in the reporting of the court and legal system. Using The Civic Impact of Journalism’s research, she discusses the three types of impact journalism can have: relational, engagement and reach. What’s important here is the distinction that real journalism has the ability to influence people and enact change in individuals and society at-large, much like the impact fake news can have. While it’s clear through the U.S.A election that fake news can influence citizens, we shouldn’t forget that actual journalism can do the same – and more.

Furthermore, Simons (2017) shows how the value of journalism is now be considered by the broader community and not just members of the media. With the discussion now in the civil discourse, new hope for what has been described as a dying industry may now be born.

References

Simons, M. (2017, May 29). Trump, fake news, and shrinking newsrooms: does journalism still matter in 2017? Retrieved from https://www.theguardian.com/media/2017/may/29/trump-fake-news-and-shrinking-newsrooms-does-journalism-still-matter-in-2017

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